Lip mag is an alternative ‘street’ mag aimed at young women. I dig their anti-consumer message and their focus on ‘reality’ rather than fantasy. They say:
We at lip feel that mainstream magazines do not help young women learn to deal with real life or to become culturally, politically, and environmentally aware people with strong self-esteem and individuality because of their focus on products, beauty and celebrity.
[The] subjects of fashion, sex, relationships, and glamour will be presented in a way that explores reality rather than fantasy, creativity rather than consumerism, and glamour as an inner ideal rather than a public one.