3 essential craft blog extras

by kath_red on 04/05/2009

in Blogging Tips


Starting a craft blog can be a fun but also daunting prospect. If you eager to start your own craft blog or if you already have a craft blog and would like to build your audience then tune in over the coming weeks for tips and ideas on how to build a better craft blog.

Apart from writing and publishing your crafting activities on your blog regularly, commenting and reading other blogs, making your blog attractive and taking lovely photos, running competitions and craft alongs and participating in swaps and craft blog events – what else should you do to help potential readers find your blog? Below are three essential extras that will not take long to set up but will help like minded folk find your blog.

1. Email newsletter

Adding a weekly or monthly newsletter to your craft blog or crafty website is an excellent way for readers to connect with you and your website. A newsletter landing directly in the inbox gives readers a gentle reminder to stop by your blog or to pass on your details to others.

What to include in your newsletter – a bit about what you have going on at your craft blog or site – specials, competitions, craft-alongs etc. Highlight links you think readers shouldn’t miss and even give a little extra that is not included on your blog – some freebies or personal insights.

How to get this newsletter up and running? There are many e-newsletter subscription sites with different packages – The whipup newsletter is managed through feedburner and I have a subscribe button in my sidebar and one also appears in the email body down the bottom – I like it because 1. its free, 2. its simple. There are many others – many are free and many are not – Problogger has some good tips on newsletter subscription services here and here .

2. Blog syndication (aka rss feed)

To syndicate your blog is a simple matter of inserting some code or flicking a switch. Go to your admin panel in your blog software where information will be readily available. Alternatively go to a feed syndication site such as feedburner where the process is made very simple (and you can track those who access your feeds through a reader).

Why should you syndicate your blog? Doesn’t this mean that your readers never visit your blog again and simply flick through your posts in their feed reader? Well yes this certainly does happen, but this does not have to be a bad thing. If you have advertising on your blog then you may want to entice your readers to visit your blog, or they may visit your blog anyway in order to leave a comment on your post. However if you don’t have a feed then readers who do use a feed reader (and who are likely to link to your interesting posts) will not see your blog at all.

3. list your site

List your site on blog directories, social bookmarking and networking sites and craft forums. Many people search on specific topics, so it is worth tagging your site with words like diy, craft, knitting, sewing etc.

Technorati is the major blog directory site and it is worth signing up – not only can others find your site through technorati, but technorati has a blog rating which shows how your blog popularity is going and you can also see who is linking to you.

Twitter and facebook are social networking sites, it is worth setting yourself up an account, you will meet others and others will find you and your website.

If you are a knitter then adding your patterns to Ravelry and Knitting pattern central are essential. Sewers should add their blogs to the big list of sewing blogs and free needle.

Social bookmarking sites such as StumbleUpon, delicious and wists are useful for finding interesting sites under various subjects.

There are many blog directories such as blog catalogue, best blogs, blogher and more…

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{ 8 comments… read them below or add one }

1 Ansie May 16, 2009 at 10:39 am

I am very happy to be the first to comment. I have just started my blog about a month ago and all these tips are very helpful to get me going. Finding things to blog about is a lot easier than building an audience, although I suspect patience is a virtue in this case.

thanks for the helpful hints, I will definetely use them all. I have to agree with your tips in that I regulary look at the problogger site and he is also very helpful and very generous with his advise.

See you around!


2 Amanda May 19, 2009 at 1:47 pm

Hi! First I want to say that I don’t have my own craft blog, or any kind of blog for that matter but I love reading them – so please keep em coming! Second, about the feeds – I love to read all my blogs via RSS in my inbox. I can scan them all easily to look for new posts instead of having to search for each one in my browser. And like now, I do visit the actual site from time to time to comment ect. So please, do have an RSS feed on your site! It makes it much easier for some of us to enjoy it! =] Thanks for the tips whipup – love this place!


3 Christine June 13, 2009 at 5:06 pm

These are such great tips! I just started my own craft blog and appreciate your generosity in sharing this. I think it will be really helpful. Thanks!


4 Evie Milo March 1, 2010 at 4:28 pm

Hey – I’ve just set a feedburner signup on my blog and wondered how you manage yours so that it just send out a weekly round up newsletter? In my feedburner account I can just find settings to send out an email evertime new content is added? Would appreciate some guidance here.

Many thanks



5 kath_red March 1, 2010 at 4:40 pm

you will need to do quick google search to find the tutorial I used – however there is a way to configure it so the feed that goes to the newsletter is for just one subject category. then keep that category stricly for your newsletters.
good luck


6 Dita March 17, 2011 at 1:49 am

Thanks so much. I am bookmarking this.


7 Leanne Carpentier July 25, 2011 at 8:00 am

This post is extremely helpful! Thank you very much. Im struggling with building an audience, but I’m trying to focus on getting my blog right for me at the moment. I really enjoy what I do and seeing posts like this gives me even more of a boost to push myself further! Thanks again.



8 this contact form July 16, 2013 at 6:19 pm

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