We would like to welcome advertiser Niamh O’Connor of Urban Threads to whipup.net today, to feature her business and to offer a fantastic giveaway to our readers.
Urban Threads was created for those looking for embroidery designs they couldn’t find anywhere else – everything from tattoos and steampunk to pagan designs and all-out geekery. Our goal is to not only reach that audience of stitchers who previously couldn’t find things they wanted, but to introduce it to a whole new audience of people who might not have even looked at machine embroidery before because of their assumptions of what it was, or what it could do. Also, we one day hope to achieve world domination through embroidery. Not sure how yet, but we’re working on it.
Where to find Urban Threads online: Shop :: Stitch Punk Blog
Tell us what led you to the work you do today?
I went to school for illustration, and through college got an internship at a machine embroidery company. I loved drawing stuff every day, but I wasn’t drawing the kind of things I was really in to. I figured there had to be a whole audience of crafters like me who wanted different kinds of designs than those that were typically offered by the industry. As it turns out, there are a whole bunch of embroiderers out there who prefer skulls to floral samplers. It’s been so much fun to discover a whole new audience for the medium.
Who or what is your biggest inspiration?
Our customers! It’s so great to see what is inspiring them and the DIY community. We get requests all the time for all kinds of crazy cool ideas. It’s a great way to see just what your audience wants. For instance, we started doing steampunk designs once in awhile, and through customer requests and ideas it’s expanded into one of our best selling themes! They always seem to have a new idea of what to add gears to.
What are you doing to be a more eco friendly business?
The nice thing about being an entirely digital business is that you don’t have any of the waste of printing, storing, packaging, shipping… any of it! Our product is entirley digital and thus doesn’t create any excess material. We stitch each product once for quality and scanning, and after that it just lives in cyberspace! It also means more time for us to draw and design and create when we’re not messing with the physical side of producing and distributing a product.
Also, one of our favorite things to do in tutorials is up-cycling! Embroidery is a great way of bringing new life to an old garment, so we show people how to cut things apart and put them back together as something new and fun.
Today Urban Threads are offering a prize of a $50 gift certificate to one lucky Whipup.net reader. So please leave a comment here to be in the running to win. You have 72 hours to enter. Winner will be chosen at random, announced here and contacted via email. Good luck! Congratulations to Margi!
Urban Threads has just this week released Dark Fairytale embroidery designs, and these will be on sale until the 5th of September.
If you would like your business to be featured in a future Giveaway Post, visit our advertising page or email us at advertising[at]whipup[dot]net.







{ 105 comments }
$50 GC from Urban Threads. With it I could rule the world!
I love the dark fairy tale series!! And I am not young, hip or urban!! LOL
I just got bit by the embroidery bug – thiese patterns look so fun!
Oh dear. Those fairytale designs look fabulous, just as everything else on your site. I make everyone I know browse it with me, Thanks for the chance to win!
Awesome patterns, what a generous giveaway!
Love the images and in thread makes them all the more awesome! Thanks for a great giveaway!
Wow! These are gorgeous! Would definitely like to give the fairy tale patterns a go :)
I love Urban Threads designs. I’ve been thinking of all sorts of ways to use the Dark Fairy Tales series.
oh– I am LOVING their designs!! Fingers crossed!!
Please count me in, I love Urban Threads! Hope I’m lucky!
Dora
Wowzers – how fantastically cool, I’ve just been browsing their site!
Thanks for the chance to win.
Totally into the Dark Fairytale series. Love the colour combination.
So many cool things here and on their site! Thanks for the chance to win!
I’m huge fan of this site–I love the stitchpunk work. Thanks for this chance!
Amazing stuff!!!! Love the site.
Looks great!
I hope I win, thanks for the chance!
Urban Threads Is my fave!!
ooh! the dark fairytales looks so good! i love it!
What a neat giveaway. There are so many cool things on their site!
Love these designs–what about some designs for fingerless gloves that would create “knuckle” tattoos?
I love Urban Threads and, perhaps more importantly my son loves some of the designs too (really it is nice to see embroideries for boys that aren’t choo-choo trains).
I think embroidery was the first crafty skill I learned – and it’s still fun! Count me in.
I LOVE URBAN THREADS!!!
Interesting! Count me in!
Great giveaway! Thanks for the opportunity.
Oooo….I love the Dark Fairytale series. And I have a hoop swap coming up. Hmmm. Pick me!
Really neat company that I didn’t know about and now am really excited to shop!
Thanks
I love Urban Threads for their hand embroidery designs. They rock!
A new (to me) site AND a giveaway! Excitement! Now I have to go explore.
Oh. Em. Gee. I LOVE those dark fairy tale patterns. I’m a huge fan of anything fairy tale, and collect different versions. And I must have these patterns!
Urban Threads have the best modern embroidery designs. So far I’ve been having fun with their lace offerings but am eyeballing the new fairytale series. They look so cool! I must get a larger hoop for my machine.
Those look so cool.
All of the designs are wonderful! I love the steampunk and skull collections.
I’ve been looking for a way to add a tat inspired design to my jean purse. I think this is the way to go! Thanks!
I learned to embroider at the age of 6 (my grandmother thought it was something every well cultured lady had to do well). Since I now have a daughter in college who would rather not wear flowers, but wants me to embellish her clothes, Urban Threads is a great match for me.
LOVE the hand embroidery designs, especially the crafty themed ones.
Love all of the designs, the Fairytale embroidery designs are already waiting for me in my shoppingcart :)
I love these embroidery designs and choice of color!
Looking completely awesome!
What a great sponsor and giveaway! Thanks for the opportunity to win!
World domination through embroidery? I’m in. thanks for the giveaway!
I love these designs – so unusual!!
Oh MY, crafty hand embroidery? Yes, please!
I just paid a whole lot of $$$ to get my embroidery machine repaired. Count me in :)
Not seen their site before but it’s fantastic, count me in please!
I have a hugh wish list of their machine embroidery designs. Would love, love to win.
too fun. thanks!
Wow – what a cool site! My kids have outgrown the Disney designs that I had a few years ago – these look ideal for teens (any maybe me too!) Great prices too!
What cool designs!
I have been a big fan of Urban Threads (and their great blog) for a long time! Thank you for having this giveaway!
I would love something like this to help me continue on my embroidery journey. Thank you for the opportunity,
Oh, these are gorgeous and SO very different from the embroidery designs that one usually sees. Great product and I wish you well!
Love the Design on the Jacket ! I’ve been researching different embroidery machines so I can add designs to my line of accessories and to make them a little more personalized. Any suggestions?
These are awesome! Please count me in for the drawing.
Urban Threads is my favorite embroidery design site on the net. I’d be in heaven winning this. Great profile of them!
Oh my goodness, embroidery designs that don’t belong in a retirement center! Pick me!
Great site, I love Urban Threads!!! Thanks for an excellent giveaway!
So many awesome designs! LOVE!
Awesome, glad to have found Urban Threads! Love the skull designs
This is a great giveaway, $50 buys a ton of hand embroidery patterns. I really love the new Dark Fairytale series, the collection is already on my wishlist.
Oooh pick me, please pick me! My UrbanThreads wishlist would really benefit from $50!
Wow! I love their stuff. Count me in.
Fingers crossed!
fingers crossed
Thank you for this giveaway.
I would really love to win.
I LOVE Urban Threads! I have that jacket in denim, even! I could do a lot of damage with a $50 GC! Thanks for the chance.
I am so in looove with the Little Mermaid, the Dark Fairytales are awesome. I love the stitched cowboy boots and zombie chuck norris is tooo funny. Great Giveaway!!!
This would be a great excuse to pull out my embroidery machine and get back on it.
I love urban threads!
I love urban threads! They have such awesome crafts to look at and be inspired by! Thank you!!
I don’t think i would ever take that jacket off!
Oh wow awesome giveaway! Thanks for the chance Kathreen
This looks really good.
melodyj(at)gmail(dot)com
Urban Threads looks really awesome! I am inspired
I stumbled upon Urban Threads long ago and since then I’m a big fan. They do an amazing and cool job!
Urban Threads is always a source of inspiration. Love the patterns and the clever ideas!
I love UrbanThreads already! And I love that all their designs are also available as hand embroidery. So I really would love to win.
How cool – thanks for the chance to win!!!
Love the hand embroidery patterns!
Embody me with Embroidery !! Would be honored to be a walking billboard for your business. It’s absolutely gorgeous. Thanks for the opportunity to be a part of your dream.
I love Urban Threads. I’ve been using them for years. Great unique stuff, not necessarily cutesy like a lot of other embroidery websites. Even found some stuff to do for my husband!
Lovelovelove Urban Threads, especially since they never forget the hand embroiderer (vs. machine embroidery).
Can funky be any cooler?! Urban Threads has a great sense of style and humor, I love it!
I love urban threads designs!
I love Urban Threads and love those fairytale designs so much!!
I love the steampunk wings and the fact that these are available for hand embroidery (I don’t have a machine). Awesome!
Wow, these are fabulous. Please, please, pick me. :)
I really love urban threads. I spend a lot of time thinking about what i can embroider and i really like to use designs from urban threads. it would be nice to win a prize to buy more designs. Best wishes. Nadine
It is inspiring to see such unique designs.
Thank you!
Dude. I love Urban Threads!
Especially lovin’ the Dark Fairytale line.
I love how old techniques are finding new life! Thanks for the generous offer …
Wonderful patterns!! Thanks for the chance!
Pick me?
I <3 Urban Threads! And Whipup, too, lol. :)
Fabulous to see such creative designs – reminds me of my aunt’s embroideries many years ago when she felt a little subversive for doing something other than flowers ;-)
Love them, can’t wait to see more!
superb, urban, artsy designs. love…
thanks 4 sharing.
Kool giveaway. I’m just starting to machine embroider and this would be great to start with something besides what comes with the sewing machine.
I love urban threads. i’m always stalking their site. looking at the new designs. I like hand embroidery designs.
I have always wanted to buy an Urban Threads pattern!
what a great giveaway. Thanks Urban Threads.
There are so many wonderful patterns, I wouldn’t know where to start!
How cool is this!!! Love it :)
How COOL! I can’t wait to try it!
What inspired designs! Pick me, o computer picker outer!
They look so cool!
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