We would like to welcome advertiser Niamh O’Connor of Urban Threads to whipup.net today, to feature her business and to offer a fantastic giveaway to our readers.
Urban Threads was created for those looking for embroidery designs they couldn’t find anywhere else – everything from tattoos and steampunk to pagan designs and all-out geekery. Our goal is to not only reach that audience of stitchers who previously couldn’t find things they wanted, but to introduce it to a whole new audience of people who might not have even looked at machine embroidery before because of their assumptions of what it was, or what it could do. Also, we one day hope to achieve world domination through embroidery. Not sure how yet, but we’re working on it.
Tell us what led you to the work you do today?
I went to school for illustration, and through college got an internship at a machine embroidery company. I loved drawing stuff every day, but I wasn’t drawing the kind of things I was really in to. I figured there had to be a whole audience of crafters like me who wanted different kinds of designs than those that were typically offered by the industry. As it turns out, there are a whole bunch of embroiderers out there who prefer skulls to floral samplers. It’s been so much fun to discover a whole new audience for the medium.
Who or what is your biggest inspiration?
Our customers! It’s so great to see what is inspiring them and the DIY community. We get requests all the time for all kinds of crazy cool ideas. It’s a great way to see just what your audience wants. For instance, we started doing steampunk designs once in awhile, and through customer requests and ideas it’s expanded into one of our best selling themes! They always seem to have a new idea of what to add gears to.
What are you doing to be a more eco friendly business?
The nice thing about being an entirely digital business is that you don’t have any of the waste of printing, storing, packaging, shipping… any of it! Our product is entirley digital and thus doesn’t create any excess material. We stitch each product once for quality and scanning, and after that it just lives in cyberspace! It also means more time for us to draw and design and create when we’re not messing with the physical side of producing and distributing a product.
Also, one of our favorite things to do in tutorials is up-cycling! Embroidery is a great way of bringing new life to an old garment, so we show people how to cut things apart and put them back together as something new and fun.
Today Urban Threads are offering a prize of a $50 gift certificate to one lucky Whipup.net reader.
So please leave a comment here to be in the running to win. You have 72 hours to enter. Winner will be chosen at random, announced here and contacted via email. Good luck! Congratulations to Margi!
If you would like your business to be featured in a future Giveaway Post, visit our advertising page or email us at advertising[at]whipup[dot]net.