There’s so much talent in the craftblog universe that it’s not a surprise that we’re starting to cross over into traditional publishing. Bella Dia just posted a handy list of bloggers in books. It’s quite the list, with more books on the way. Here’s a guide to joining in the fun.
books
The easiest way to get your work into books is to submit to projects looking for designers. Blogs will sometimes advertise for submissions for a book in progress, and Whip Up also occasionally posts submission requests from publishers, like Lark Books (project submission page). Some of these publishers seem to read craft blogs and approach people directly through email if they like your work. If you’re really serious, you can get an agent, but that’s beyond the scope of this post. Craft Sanity has some good podcasts with folks talking about how they got into the big time, including interviews with Amy Karol, the Sew Subversive ladies, and a variety of other (published) crafting rock stars.
magazines
There’s also the wide world of craft magazines, including online ones like Knitty (submission guide) and “real life” ones like Craft (submission guidelines), Readymade (submissions), and Adorn (design submissions).
When submitting projects, make sure to know what kind of things they are looking for and typically publish so you can make sure it’s the right match for your idea and style. Also, follow all directions, meet all deadlines, read any contracts thoroughly, and put your best foot forward in the proposal.
self publishing
The other route to go is to self-publish, which has the obvious benefits of lower barriers to entry, more flexibility, and that DIY ethic we all love, but the downsides that you have to do everything yourself and maybe even invest money up front. Graphic design and drawing skills are a definite plus. Patterns can be downloads or printed, free or sold through your website or Etsy.
PDF patterns
One increasingly popular route is the PDF tutorial. These are very much like the blogged tutorials we all know and love, but generally in a more put-together, printable (and saleable) format. There are over 1500 items in Etsy’s pattern category, plus some other examples like Fitzpatterns (sewing), Wee Wonderfuls (several toys), Futuregirl (cool octopus stuffie pattern) and Roxycraft (crochet and knit toys).
PDF patterns are pretty easy to do with fairly standard software. I’ve self-published a PDF book (for scientists, not crafters, but the concept’s the same) put together with my digital camera, scanned-in drawings, the graphics software that came with my computer, and Microsoft Word, which will export to PDF. Powerpoint can also do the job and has a little more layout flexibility. Illustrator and Photoshop are upgrades worth considering for more complicated stuff.
The Art of Crochet has a cool variation of this where you can buy downloadable patterns and also use an online size calculator to customize the pattern for your measurements. Plus they offer technical support. This is one thing I love about the intersection of publishing and the internet: the author is accessible, you can ask questions, get any corrections right away, and interact with other people making the patterns through Flickr groups or Craftster threads.
self-published but professionally printed
To take this idea to a more professional level, you can actually get patterns printed by a company. Disdressed (recent backpack pattern, sold out but being reprinted), Wee Wonderfuls (several pattern booklets and embroidery transfers, some still available), Angry Chicken (Mailorder) and Jess Hutch (knitted soft toys, out of print), among others, have successfully self-published patterns that are professionally printed, sold through their websites, and mailed to you. Overnight Prints seems to be a popular printer, though there are certainly others out there. Lulu.com is another way to do this. They offer both downloads and professionally printed options. The crafts and hobbies section includes stuff from The Crochet Dude among others.
Whew, long post, and it’s really only a cursory tour. People who know more than me, please feel free to add advice and resources in the comments section.