Ricami e Pizzi is an Italian embroidery shop specializing in the sale of hand-embroidered household linens. For the past 10 years, the on-line sale of hand-embroidered items such as center-pieces, tablecloths,  bedding sets, curtains, Christening gowns, wedding favor bags and wedding sets has linked tradition and modernity; this has been made possible by the professional service and commitment to customers, along with a passion for embroidery and lace, that have always characterized the founder members.

Tell us about your background and how you started your business.

The idea of having  products on the web was born from the need of offering a 24-hour-store where purchases are made by the ease of one click and where even the farthest customers can be reached without stealing from them a most important resource: their time. The Granati family, in the embroidery market since 1922, have thus launched Ricami e Pizzi: a combination of their passion for handwork and the modernity that has been slipping into the company day by day.

The history of Ricami e Pizzi began in 1922, when the grandparents of the current owners started the auction sale of rugs, fabrics and household linen, hand-embroidered and not, in the province of Bergamo. Later on, one generation after the other, the family moved to other areas of Italy and in 1980’s ended up in Treviso; once there, their children and grandchildren opened up a wholesale and retail business of household linen embroidered by hand.

Embroideries for sale are all of Italian design whereas their making is split between Italy and other foreign markets, especially European, South American and Middle Eastern. Our aim is to always offer first quality embroideries, as regards materials and handiwork, too; this requires careful selection along with special attention in terms of origin.

Ricami e Pizzi is also a real life store within the walls of the Historical Center of Treviso — for those customers who still love the city and are driven by the curiosity to find out and touch every single item. In 2006 we opened our online store “Ricami e Pizzi” for online sales: a new chapter of the book of the Granati family.

What are you most excited about in your business right now?

The most sensational aspect of the activity of Ricami e Pizzi is exactly this ability to enter everyone’s home and furnish the space in each room by coupling tradition and modernity, in accordance with customers’ needs. Where love for hand-made items is shared, different personal styles and habits are given the opportunity to relate to each other.

What is your dream for the future of your business?

The art of embroidery is definitely well-known and appreciated all over the world but is also part of a trend not always noticed or deemed of interest. In particular, the new generations, taken by technology and emerging fashions as well, often reject the elegance or value of certain works. The dream for the future business of Pizzi e Ricami is to be able to reach all age groups and turn the art of embroidery into a lifestyle rather than having it represent part of a past destined to be only tradition.

Giveaway prize

Pizzi e Ricami are offering a giveaway prize to one winner: Pure white linen runner edged by a hand-embroidered single knotted cluster valued at € 39.00.

Please leave comment here – the competition will be open for 48 hours – the winner will be notified by email. 

Now closed – the winner is Sonja comment #39 – thanks everyone for entering.


Guest blogger: Devon from Miss Make blog.

Hello! I’m Devon, an avid maker, baker and nature lover currently navigating through my 20’s in Los Angeles. I originally started my blog Miss Make when I started working at the Urban Craft Center just to show friends and family all the cool stuff I was learning how to do. I now teach sewing and quilting there, and I’m admittedly a little obsessed with using my blog to spread the love and knowledge of making stuff to any and all remotely receptive audiences.

Hidden message glow in the dark embroidery

It is a plain and simple truth that if something glows in the dark, it’s inherently cooler.

Whether it’s an action figure, stars on a bedroom ceiling or the little hands on your watch face, there’s something extra captivating about that magic green glow from within. [Mini science lesson: It’s actually not magic, it’s compounds known as phosphors that ‘trap’ electrons from light beams and slowly release them in the minutes and hours after exposure.]

The last time I was visiting the Urban Craft Center, my crafty happy place, I saw that they had added some glow in the dark embroidery floss to their shelves.

I obviously bought some immediately. I mean, it glows in the dark.

Because it looks so much like regular white floss – you only see that telling greenish aura if you’re really looking – I thought it would be fun to mix it in with white and create a secret message that you can only see in the dark.

This little embroidery project is quick, super easy and has lots of squeal appeal [that “ooh!” when people see the hidden message]. I’m by no means an embroidery expert. My skills basically end at being able to thread a needle and tie a knot. But when this was done, in about an hour no less, I wanted to show everyone I knew. [“No seriously, go hold this and stand in the closet, trust me!”] It would be the cutest thing to leave under the bedside lamp of a loved one so that they see it when they turn out the light.

I made a pattern that you can download here for free. You can find glow in the dark floss online, just do a search. I used DMC Mouline E940. The rest of the supplies you can easily find at your local craft / fabric store.


  • Trace pattern onto desired fabric with transfer paper, chalk pencil or disappearing pen.
  • *Tip: If you want to transfer the pattern to dark fabric, tape the fabric to a bright sunny window with the pattern behind it and you’ll be able to see and trace. Or, see my blog post about making a light box with a few standard household items and trace it that way!*
  • Put the fabric in a 6” embroidery hoop. Using the glow in the dark floss, embroider all the lines that are red on the pattern. One long stitch per line is enough.
  • Switch to regular white floss. Embroider all remaining lines.

Charge your project under a lamp for a few minutes, find a dark space and marvel.


We would like to welcome advertiser Niamh O’Connor of Urban Threads to whipup.net today, to feature her business and to offer a fantastic giveaway to our readers.

Urban Threads was created for those looking for embroidery designs they couldn’t find anywhere else – everything from tattoos and steampunk to pagan designs and all-out geekery. Our goal is to not only reach that audience of stitchers who previously couldn’t find things they wanted, but to introduce it to a whole new audience of people who might not have even looked at machine embroidery before because of their assumptions of what it was, or what it could do. Also, we one day hope to achieve world domination through embroidery. Not sure how yet, but we’re working on it.

Where to find Urban Threads online: Shop :: Stitch Punk Blog

Tell us what led you to the work you do today?

I went to school for illustration, and through college got an internship at a machine embroidery company. I loved drawing stuff every day, but I wasn’t drawing the kind of things I was really in to. I figured there had to be a whole audience of crafters like me who wanted different kinds of designs than those that were typically offered by the industry. As it turns out, there are a whole bunch of embroiderers out there who prefer skulls to floral samplers. It’s been so much fun to discover a whole new audience for the medium.

Who or what is your biggest inspiration?

Our customers! It’s so great to see what is inspiring them and the DIY community. We get requests all the time for all kinds of crazy cool ideas. It’s a great way to see just what your audience wants. For instance, we started doing steampunk designs once in awhile, and through customer requests and ideas it’s expanded into one of our best selling themes! They always seem to have a new idea of what to add gears to.

 What are you doing to be a more eco friendly business?

The nice thing about being an entirely digital business is that you don’t have any of the waste of printing, storing, packaging, shipping… any of it! Our product is entirley digital and thus doesn’t create any excess material. We stitch each product once for quality and scanning, and after that it just lives in cyberspace! It also means more time for us to draw and design and create when we’re not messing with the physical side of producing and distributing a product.

Also, one of our favorite things to do in tutorials is up-cycling! Embroidery is a great way of bringing new life to an old garment, so we show people how to cut things apart and put them back together as something new and fun.

Today Urban Threads  are offering a prize of a $50 gift certificate to one lucky Whipup.net reader. So please leave a comment here to be in the running to win. You have 72 hours to enter. Winner will be chosen at random, announced here and contacted via email. Good luck!  Congratulations to Margi!

Urban Threads has just this week released Dark Fairytale embroidery designs, and these will be on sale until the 5th of September.

If you would like your business to be featured in a future Giveaway Post, visit our advertising page or email us at advertising[at]whipup[dot]net.

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I have a lovely quilty crafty neighbour whose children are all grown and who has the most wonderful wall of neatly folded fabric I have ever seen. I love to pop over and share books and inspiration and advice. My quilty neighbour recently lent me a pile of felt applique and stitching books.

Three of the books were by Sue Spargo. Sue is an inspirational and prolific teacher and author and maker. Her work is many layered, dense, tactile and colourful with a folk art feel to it. Sue uses wool quite a lot in her work – wool felt and wool threads for applique and embroidery. Her motifs are simple bird and flower shapes but with many layers of colour and stitching they become this amazing tapestry of colour and texture. One of the books in my pile of loaned books is her latest book is Contemporary Folk (you can see more here). This book – interestingly – is written in both French and English. And the templates are printed in the book at 100% size ready to photocopy.

More woolly things I love:



For on-the-go stitchers a spot of embroidery is just the thing. Take along your bag of goodies with you to the couch, to the kids sport, to the dentist and you will always have a little something to keep you busy where ever you are.

Here are some delightful embroidery designs, ideas, patterns and tutorials I have come across lately – for your enjoyment and inspiration:

Download a cute little tree motif design from Lark Crafts for use in all sorts of designs. Found via I write it down – with some very sweet embroideries. Lark has more doodle stitch along motifs for you to try out – including these Woodland children and

Wild Olive has some sweet Tie embroidery patterns (for father’s day) on her blog. And if you go back through her pattern archive you can find lots more great embroidery designs – like this Tea design and this One lump or two. You can also find one of her designs – pumpkin spice latte – on whipup when she was a guest over here. You can grab the pattern for this spring fling design (pictured above) from Sunshine and Carousels.

Article on Cross stitch at the London evening standard. Via Crafty crafty where I also saw this internet sampler and these cross stitch your vote charts from My little stitches. Also you must check out her venetian cutwork rosette of Dilma Rousseff (pictured above). And find out about this cool project too – CR-3D – textiles or codes.

I discovered Denise Litchfield’s vintage fabric softies via Emma Lamb’s blog. Denise’s hand embroidered primitive softies are made with rescued fabric, lace and buttons and vintage feedsack fabrics. While at her blog I found these adorable stitched house brooches (pictured above).

Find lots of free embroidery designs at craft gossip – like this cross stitch flower design from doe-c-doe. And be sure to head on over to Bad birds embroidery pattern section – so much wonderfulness there.

I also love to sift through the Feeling stitchy flickr group and blog where they are running a June stitch-along – quick its not too late to join. You can find some great resources over there too – like stitch tutorials and sorting your needles. Speaking of great sites where you can get heaps of inspiration – make sure to visit MrXstitch (stitch artists and cool things), and Pin Tangle (patterns and tutorials).

So september has some very cute designs with tutorials to help you make them. Like this Pinocchio embroidery pattern (pictured above), her spring in a hoop design and her early Elephant design.

I love this cross stitch orange (pictured), Sublime stitching – totally metal design, this vintage transfers design website, these Entomologie designs (pictured) and available at the whatdelilahdid shop.

If you are now dying to learn embroidery – check out Carina’s e-books and her embroidery tutorials. And this post from Whipup’s archives Your guide to online stitch instructions.