fabric design

Sarah Fielke find her at her blog The Last Piece.

Seeing as I’m sitting here waiting for a big box of fabric to come up the driveway in a UPS van, I thought that writing a guest post about fabric design was probably appropriate!

When I was asked two years ago by Lecien Japan to design a fabric range I was so thrilled. After owning a patchwork shop, quilting seriously for over 15 years, writing three quilt books and owning a veritable avalanche of fabric, having my very own drawings on fabric was an absolute dream!

Once the initial euphoria wore off though, I got seriously intimidated. There are some absolutely amazing designers making patchwork fabric at the moment. I studied graphic design, but that was a while ago now, back in the age where we didn’t have computers and we all used – you know, actual pencils.

A lot of designers may start with pen and paper but they complete all their designs, colourways and repeats on computer. I have never used Photoshop or a Wacom tablet or anything else like that so everything was going to have to be how I love to do things, by hand. I explained all this to Lecien who were incredibly gracious and helpful about working with my process.

When I design anything, quilts or fabric, I doodle a lot. I have books full of little sketches of patterns I saw on a tile, a flower I saw in a garden, applique shapes from antique quilts… and things that just pop in my head. Before I do anything solid I do a lot of thinking about what the theme of the range might be. I come up with a load of ideas and write myself little lists of things.

For my new range, St Ives, (my second range for Lecien) which will be launched at International Quilt Market in October, I had decided to do a range about my childhood. I started by making a list of everything I could think of that reminded me of my childhood. Legwarmers, hair bobbles, rainbow shoelaces, slushies, gumball gobstoppers, Michael Jackson, the Goodies, our garden, my bedroom, my bike. It was a long list and I started making little drawings of the ones that stood out.

After I find some doodles I like, I start to work them seriously into a design. This usually means making a quite detailed pen and ink drawing that is only for me. The drawings are too detailed for fabric design but it helps me to have something that is ‘finished’ to my eye before I pare back the lines to something more simple for a fabric range.

Once that is done I work on how the repeats might run. Because I do this all by hand it’s a fairly laborious process, but I only have to do it so that Lecien have an idea of how I want it to run – they do all the computer work for me so the repeats are not to a finish standard. I’ve explained how I do the simple repeats in the tutorial below.

The final stage is the colours, although of course I’ve been thinking about them all the way along. Colours are a whole other thing. With my first range, From Little Things, I wanted a range that reflected the colours I love to use most in my quilts – lime green, hot pink, aqua, yellow and most of all white. For this range I wanted the colours to be more ’80′s to reflect the theme of the fabric – without going for fluro of course! It was a little harder for me to choose the slightly softer palette of St Ives but I am pleased with the result. Lecien like me to use their colour card for their Cosmo embroidery threads to pick the colours, and then we can tweak as we go along. That way I have an exact look at the colour the fabric will be ON FABRIC, not on paper, as that can be very different!

When I have a colour palette picked out I do final artwork of each fabric design. Sometimes this is only one flower or leaf because of how the repeat will run. The designs are scanned and emailed, and I courier the originals with the thread numbers for each print and each colourway, and then I wait!

First thing back are digital prints… I colour correct and correct scale, line weight and anything else I don’t like, and send them back. This may happen a few times, but when we’re happy, they send the strike offs. These are smaller pieces of the actual fabric (usually the printing isn’t as good and the stock they are printed on is rough) but it’s always exciting to see actual fabric! Corrections again, until the final designs are signed off. And then the wait begins for the actual fabric, which has just now arrived at my front door!

How to Make a Simple Fabric Repeat

  1. First, make your drawing in the centre of a square the size of your repeat. This is a 6 1/2″ square, so it will be a 6 1/2″ repeat.
  2. Cut the design in half in one direction. Turn the two halves around so that the outsides are facing into the centre, and tape them back together.
  3. Cut the design in half in the other direction, turn the pieces around and tape them together again.
  4. You should now have a piece of paper with designs in all four corners and a blank space in the middle. Draw your design into the blank space. Here I am repeating the same flower over and over, but here is your chance to use something different in the middle and change the design entirely.
  5. Make a few photocopies of the finished 6 1/2″ repeat and cut them into 6 1/2″ squares. Match up the designs along the lines as accurately as you can (ok, I was in a hurry here) and you have a fabric repeat!

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Seems like everyone is getting into fabric design – and companies like Spoonflower mean that anyway can create their own fabric designs. But how do you do it – what methods should you employ – is there a standard way of designing fabric? lets explore the possibilities…

Resources and inspiration:

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Today I am happy to welcome Fabric Designer Lizzy House to Whipup.

I have designed fabric professionally now for 4 years, and since then, things have changed. When I started approaching manufacturers I was the only kid at the show. 21 years old with a bow in my hair; I was still in school, I’m not married, I have no children, I was an anomaly to the industry in 2006. Quite a few things have changed since then. The market has become much more saturated with “young” designers, giving peeps involved in this Modern Sewing movement a greater opportunity to find fabric that interests them. In my opinion all of these are great things. The one twist, that I’d like to discuss today, is about becoming a designer in this changing climate. Whether it be because of the industry, the scarcity of cotton, or the bumbling economy, manufacturers are taking on fewer new designers.

That doesn’t mean that there isn’t room for you, if designing fabric is something that you want to do. What it means, is that you have to come to the table fully prepared.

Here are a few specifics to help you get on your way:

1. Your work has to be unique and original. Manufacturers are looking for new. It can’t be your impression of someone else’s work. It needs to be fresh and from your perspective. Take a look at what is out there and see if there is something that you can twist to fill a hole in what’s already available.

2. You need to keep a blog that other people follow. Manufacturers are now looking for people with a built in following. As tacky as that might sound, it makes perfect sense. When they are investing time and serious dollars into you, they need to know that you are a safe bet. So work on building up your internet street cred.

3. Beyond having a blog, your work needs to be out there. Whether you are licensing your artwork, printing and selling with SpoonFlower, or selling it in your etsy shop. Manufacturers need to be able to get an idea of who you are, and you want a sales team to be able to get behind you, just by googling you.

4. Back everything up with confidence and passion. If you believe in your work, it becomes easier for other people to believe in it.

These four things are a good start to helping you get your foot in the door in the Textile World in the Quilting Industry. But what about other fields? Say you are looking to publish a book. A publisher is essentially in the same exact position as a fabric manufacturer. They are just printing books instead of fabric. So you can apply these four points to any end of the craft industry for better success.

If you are looking to find out more about the textile industry you can check out my ebook How to Enter the World of Textile Design for the Quilting Industry.

And if you are hoping to become a published author, you can check out this really helpful post from acquisitions editor for Stash Books Susanne Woods on the Sew Mama Sew blog, and a thoughtful podcast about ins and outs of publishing at CraftyPod.

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news from spoonflower

by kath_red on November 17, 2008

in Resources

Spoonflower have a contest in which the community will vote on a design that they’d like to be able to buy. Only designs submitted specifically for the contest will be eligible and each winner will get five yards of free fabric. Spoonflower will then offer the winning design for sale for exactly a week – no longer – to anyone and everyone through its Etsy shop. Details here. This is a precursor to allowing designers to sell designs through Spoonflower.

If you would like to see what everyone is designing and making with their fabrics – head over to the spoonflower flickr group.

Images from Phatsheep and dozi

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All I can say is WOW. Awesome stuff. Link.

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