Fridah Mwenda has a Fabric shop on etsy specialising in cute Japanese Fabric.
She is offering 2 Whipup readers a $50 gift certificate to spend in her shop.
I love this shop and wanted to find out more about it.

Fridah where are you located?
I moved to Singapore, the fabulous Red Dot with my family 5 years ago. I was a little apprehensive at first about the move to such a ‘faraway’ place… but this dynamic little city state is truly rich in color, diversity and culture.
How long have your been interested in Japanese crafts
I started out selling handmade jewelry in 2006 but realised that the market was too saturated. In my search for a new venture I stumbled the most adorable fabric I’d ever seen. I knew I had to get some. When I destashed the extra fabric I had purchased. When that sold in a matter of minutes I realised there was a huge market for Japanese fabric and crafts that I could fill.
What is your favourite Japanese crafts
The numerous unique craft supplies and tools are my favourite crafts items. Japanese have a way of making everything so simple to make or create. If you need to twist, fold, bend, carve, roll, whatever… there is probably a simple neat… and adorable tool somewhere for it. It doesn’t matter if you can’t read Japanese, the instructions are visual.
What is your most popular line
The Kokka and Lecien Cotton Linen collections have always had a good market. Recently however with the explosion of the Matryoshka trend, the collection of Matryoshka dolls from Cosmo Textiles have been highly popular.
What fabrics do you specialise in and what will you be stocking in the near future
I specialise in Japanese print fabric of the kawaii (cute/adorable in Japanese) kind, mainly in cotton and cotton/linen blends from Kokka, Cosmo-Textiles and Lecien. Mainly character prints that depict animals, anime characters, people, vegetables, etc.
In future I plan to bring in more traditional Japanese patterns, flowers and motifs. I am also thinking of dabbling in a bit of chirimen, kimono pattern prints and other Japanese designers like Shinzo Katoh, Mico Ogura’s Ecrulat and Puti De Pome, Etsuko Furaya and Naomi Ito
Thank you Fridah – to win one of these $50 vouchers please leave a comment with your favourite Japanese tool or fabric that you have used or are dying to try out. Comments open for 48 hours. Comments are now closed – winners will be contacted in the next few days – thank you everyone for entering.