Jenny Hart from Sublime Stitching wrote to me recently, about her discovery about the new indie stitching site Urban Threads. Jenny says that Urban threads’ has disingenuously positioned itself as a small “indie” operation, that it is actually an “indie” front for a bigger, machine/digitized embroidery stock art company, Embroidery Library Inc. And says that “Urban Threads” appears to be their attempt to enter the “indie” market with hand embroidery, complete with a supposed “indie crafter” for a figurehead.
Jenny is indignant that Urban threads appears to be copying her business model and even some of her designs. Jenny feels these actions are willfully deceptive and that Niamh O’Connor, appears not to have any history as a crafter, or needleworker. Furthermore there are significant errors on technique for hand embroidery in her instructions , and she appears to rely heavily on [Jenny's] text and instructions, which are unique explanations of embroidery technique based on years of research and personal experience as a passionate embroiderer.
Jenny is making this information public as she believes that credibility and authenticity are the cornerstones of the DIY craft movement, both for independent business owners and the customers who support them.
If you wish to know more about this matter please email Jenny directly jennygirlATsublimestitching.com or contact her through her website sublime stitching.
Read urban threads response to Jenny Hart and Embroidery designs open letter to Jenny here.
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