Starting a craft blog can be a fun but also daunting prospect. If you are a blog lurker and eager to start your own blog but not quite sure what to write or if you already have a craft blog and would like to build your audience and participate more fully in the craft blog community – then tune in over the coming weeks for tips and ideas on how to build a better craft blog.
Writing is an essential element for a better craft blog. The most successful craft blogs – the ones that have almost a cult following, are the ones that have just the right combination of personal and creativity topics covered in their blog writing. They are easy to read, funny and wise, interesting and personal (but not too personal), they give advice and share their ideas but also show their human frailties. Soulemama and posie gets cozy are two examples.
1. Edit your words before hitting publish.
Before you hit publish on your post, make sure you read over what you have written and make sure it is what you want to say. Writing on a blog is difficult to undo, once its out there – it is out there. Even if you delete the post afterward it is still out there – published in your rss feed.
2. Good writing is simple, conversational, anecdotal and friendly.
Writing like this however takes practice. Don’t expect to be a great writer overnight. Choose one interesting thing to discuss at first, write a little about your personal life – discuss your children, work, homelife – no need to discuss all the gory details, just the interesting snippets, discuss your latest project, your exciting news, share your joys and adventures and your latest craft obsessions. Be honest with your readers, be a friend – but you don’t have to tell them everything.
3. You don’t have to write about your personal life
Writing about your personal life is not mandatory, you don’t have to tell the world about your nervous breakdown or marriage breakup. Its fine to keep on topic and write only about crafting, making, designing, art or whatever your latest creative endeavour is. Discuss your creative process, your inspirations, your design ideas, your craft successes and failures, but a little window into who you are helps to build a loyal audience.
Combine the personal